April 4, 2008

Quandel brochure makes the grade

The brochure serves as an effective marketing tool for
Quandel representatives in the field to introduce the
K-12 market to the company’s expertise, services, and
project portfolio.

HARRISBURG, Pa. – As part of a series of industry-specific collaterals for The Quandel Group, with five offices located in Pennsylvania and Ohio, Sire Advertising recently developed a brochure featuring the company’s construction management services for K-12 educational projects.

The full-color, three-panel brochure outlines Quandel’s construction programs and services. The brochure serves as an effective marketing tool for Quandel representatives in the field to introduce the K-12 market to the company’s expertise, services, and project portfolio. Quandel utilizes the piece at consultations, tradeshows, and as part of targeted mailers to prospective clients.

Throughout the brochure, an impressive portfolio of completed projects provides prospects with the wide range of the company’s scope and capabilities. In addition, testimonials from school superintendents and business managers describe Quandel’s attention to detail, integrity, and dynamic team with each and every building project the company completes.

Artistically, to add texture and depth to the design, a concrete surface serves as the background for the brochure’s text and photography. The theme “Experience the Difference” is prominently featured throughout the series of Quandel brochures to help build brand equity.

Sire previously developed industry-specific Quandel brochures for the healthcare and higher education sectors. In similar style, Sire highlighted Quandel’s experience in these industries and called out successful building projects.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 60 national and international design awards in just five years. For additional information, call (570) 743-3900.