November 13, 2003

Selinsgrove Ford enjoying sales increase

Selinsgrove—As part of Ford Motor Company's quarterly Share Program, Selinsgrove Ford was the recipient of first-place honors for the third quarter of 2003. Based on year-to-year new vehicle sales ratios, this award means that Selinsgrove Ford generated a higher sales increase than any Ford dealer within its territory, an area that includes 139 Ford dealers and extends from Philadelphia to Williamsport.

"To finish first among 139 dealers proves that we do sell new Fords for less," said Selinsgrove Ford President Todd Benner. "I'm so proud of the team we have here. Yes, we are getting bigger, but we still provide our customers with the personal touch that has made us successful for over 50 years."

Benner added that Sire Advertising played a key role in Selinsgrove Ford's increase in sales over last year's numbers. "The impact Sire Advertising has had on getting customers into new cars is undeniable. Since partnering with Sire, Selinsgrove Ford has seen a measurable increase in new vehicle interest, a fact we can directly attribute to Sire's marketing efforts. Sire's concepts are exciting, their design work is exceptional, and their ability to deliver our message is outstanding. Sire has also suggested a number of high-impact promotional packages which ended up tying in nicely with our major sales events."

Responsible for both theme and creative direction on the majority of Selinsgrove Ford's print advertising as well as the company's outdoor marketing, Sire Advertising looks forward to continuing what has become a consistently exciting partnership.