July 13, 2007

Buttorff attends SEM Conference

Search engine marketing is an
effective way to increase web site
visibility on search engine results
pages and has a proven ROI.

NEW YORK CITY—Sire Advertising Copy Director Sumer Buttorff recently attended the Search Engine Strategies Conference in New York City, a widely recognized event designed for search engine advertising professionals around the globe.

“Online trends in organic and pay-per-click advertising are constantly changing,” said Buttorff. “Conferences such as this are vital to taking advantage of the latest resources on the market. We are always looking for better ways to help our clients remain competitive through traditional and online marketing.”

Organized by world-renowned search authority Danny Sullivan, this weeklong event featured courses from a number of the world’s most respected experts in the search engine marketing field.

Drawing from past success, presenters shared a number of case studies along with the supporting strategies and actionable information. Workshops also allowed selected audience members to submit their Web site for review, and discussion panels offered useful advice for achieving optimal online recognition.

Sire Advertising specializes in delivering search engine marketing campaigns designed to promote Web sites by increasing their visibility in search engine results pages. To learn how Sire can help your site achieve additional exposure, e-mail us today or call (570) 743-3900.