April 30, 2004

Setebaid kicks off national ad campaign

Winfield—In partnership with Sire Advertising, Setebaid Services® has kicked off a national ad campaign aimed to enhance Setebaid awareness and recruit children and teens from across the country to attend Setebaid’s unique hands-on camps and family retreats.

Setebaid offers diabetes programs designed to teach kids that living with diabetes doesn’t have to be restrictive and learning about it can be fun. The series of Pennsylvania-based programs conducted by Setebaid creates real-life learning situations that promote independence while incorporating diabetes management techniques. Setebaid offers camps, family retreats, and weekend outings.

“Sire has given us the direction necessary to help Setebaid capture a national audience,” Setebaid President Mark Moyer said. “The Sire team has been excellent, and has responded to all my needs in timely fashion. “

As part of the campaign, Sire has created a series of full-color ads to be placed in Diabetes Health, a magazine the Wall Street Journal has named the “weapon” against diabetes. With a monthly readership of 270,00, the magazine provides cutting-edge news and thought-provoking editorials written to inform the diabetes community.

Current ad concepts focus on the peace of mind, independence, and confidence achieved when those with diabetes meet and build friendships with others who manage the same disease. The Setebaid campaign begins in May and will run until September.

Prior to the ad campaign, Sire completed a comprehensive Setebaid Camps & Retreats brochure. Looking forward, Sire plans to initiate a series of press releases designed to promote new and upcoming Setebaid services.