October 31, 2003

Sire celebrates first anniversary

Lewisburg—Sire Advertising is happy to announce our first anniversary! In a year marked by rapid growth, exciting challenges, and new partnerships with an expanding list of clients, Sire has successfully established itself as one of Central Pennsylvania's most innovative marketing specialists. As we look back on what has proven to be a rewarding first year in operation, we would like to thank each of our clients as we look forward to new opportunities.

President and Creative Director Shawn Felty conveyed an appreciation for what has been a favorable year and was also quick to thank Sire's clients for the role they have played in Sire's growth. "As with any new business, the first year is the toughest, but we have been fortunate in that the clients we started with blessed us with exceptional word of mouth as soon as we were getting off the ground. From there, I think our work has spoken for itself, and we have consistently delivered big results for our customers across multiple marketing mediums. As we look toward 2004, myself and the rest of the Sire staff look forward to continuing to push ourselves both creatively and as a group of individuals focused on results-driven marketing."

"I think what has set us apart from other agencies in our area is our ability to make it clear from the start that we approach our work as an ongoing creative process rather than isolated project work," added Derek Fincke, vice president and copy director. "Before any creative work is begun, we thoroughly analyze the needs of each of our clients—both financially and from a marketing standpoint—and devise the plan of attack most suited to their goals. In some cases, this plan may span six months or a year. Lasting—and continually evolving—partnerships are the cornerstone of what we do here."