October 7, 2005

Sire wins a record seven graphic design awards

New York City—Sire Advertising was recently recognized with seven awards from Graphic Design: USA, a popular industry-read publication. Now in its 26th year, this award program is one of the most prestigious—and selective—of its kind, with only 10% of entries receiving recognition.

Four of Sire’s winning pieces were created for Brodart Furniture Company, a Pennsylvania-based designer and manufacturer of contract library furniture. Sire was recognized for Brodart’s L4 Lounge Series and Lolita Chair product sheets. With the L4 release, Sire coordinated and directed product photography and designed the L4 logo, which also received recognition in the same competition.

Brodart’s fourth winner, the LEED (Leadership in Energy and Environmental Design) brochure, was developed to promote the company’s dedication to “green” building and environmental conscious manufacturing process. Sire’s design was inspired by nature and outlined the potential for earning LEED points with Brodart furniture.

Sire was also awarded for the Traffic Series brochure designed for Korogard Wall Protection Systems, Fairlawn, OH. The Traffic Series piece was part of a re-branding effort to promote a trio of products geared toward helping consumers better understand the various benefits of each wallcovering option.

The Penn State Potato package design won Sire yet another award, in the area of package design. Capitalizing on the popularity of Penn State football, Sire designed Sterman Masser Potato Farms Blue Denim Nittany Pride bags. The Penn State bags have become popular among fans and have found a home in grocery stores across the region.

The seventh award recognized Sire’s work on the Lewisburg Plastic Surgery and Laser Center’s Web site. Graduating to an independent site has allowed Dr. Normington the flexibility to showcase up-to-date procedures, product specials, and quite importantly—establish a consistent look and feel that reflects and complements the current ad campaign.

The Sire team is excited about the recent recognition, and would like to thank our clients for allowing us to partner with them on various projects. “The awards are flattering, but meeting our clients’ marketing objectives is our key priority,” said Sire President, Shawn Felty. “Our goal is to adhere to the strategy while conveying the message with a creative flair.”

To learn how Sire can assist you with your marketing and advertising needs, call us today at (570) 743-3900.