September 21, 2007

Sire partners with HRI, Inc.

Sire developed various marketing
materials for HRI, Inc., including
a corporate brochure, product
brochure, and sell sheet.

STATE COLLEGE, Pa — In an effort to build awareness of the company and promote their expertise in the field, Sire Advertising teamed with HRI, Inc. for the development of a number of marketing materials.

First was the creation a corporate brochure, designed to professionally represent HRI and serve as a comprehensive selling and educational tool for prospective clients. The full-color brochure outlined the history of the company, as well as their services and locations.

Sire continued the branding process through a number of other marketing efforts. The first was a direct mail postcard, which announced the launch of the new Web site and enticed recipients to visit and review the online portfolio. To highlight HRI’s new state-of-the-art video inspection services at an industry trade show, Sire also developed a product brochure, sell sheet, and postcard.

Since its inception in 1947, HRI has grown from a small, family-owned company and paved their way to becoming one of Pennsylvania’s major contractors. Today, HRI is made up of over 700 dedicated employees and a fleet of over 1,400 pieces of heavy construction equipment and trucks.