August 28, 2002

Sire Advertising to open in early September

Lewisburg—A full-service advertising agency staffed by some of the area's most experienced marketing professionals, Sire Advertising will open shop in the Lewisburg Professional Building in early September. Products and services will include print and broadcast advertising, Web development, media management, Internet marketing, search engine optimization, corporate identity packages, marketing strategies, and public relations packages.

Poised to deliver high-end creative combined with sound marketing solutions, Sire Advertising is headed by Shawn Felty, company president and creative director. An industry veteran who has worked in an array of capacities within several Pennsylvania agencies, Felty has enjoyed success with clients ranging from small local businesses to some of the world's largest corporations. The marketing approach which contributed to this success, says Felty, is one which he is eager to put to work for Sire clients. "Sire Advertising is a creative marketing firm which will focus its energy on each of our clients and their individual advertising needs. Unlike a lot of regional agencies, Sire will work with our clients one-on-one to develop a strong marketing strategy and implement that strategy on time and within budget. Whether developing a public relations package, a radio campaign, or a company brochure, Sire's philosophy will include a creative—and cost-effective—utilization of each of our client's marketing budgets."

Also part of the Sire Advertising management team is Derek Fincke, who will serve the company as vice president and copy director. An established writer, editor, and designer, Fincke brings an innovative eye to Sire Advertising and looks forward to helping clients push their creative efforts to new levels. "With the combination of the creative talent and business savvy we have here, I really don't see any boundaries to what we can help our clients achieve," Fincke says. "And we're certainly not a firm that's going to deliver a certain level of success and then sit back and be satisfied with what we've done. Instead, I see us helping our clients achieve their goals—and then looking for ways to blow past them."

Advertising professionals who have performed virtually every function within an agency environment, Felty and Fincke have worked together as a creative team for over seven years, a relationship which will help ensure the symmetry of the Sire approach. "It's just a great way to work," Fincke says. "When we go into a brainstorming session together, it's like I know if I have something that's good but not quite there, Shawn will provide the missing piece, and vice versa. We've also got different styles and approaches to the work, which makes the creative process that much more effective and exciting."

When discussing the creative process, Felty adds, "The creative partnership between Derek and myself is one which I see being very similar to the relationship between us and our clients. This relationship should resemble a partnership in terms of strategies and goals, and both parties should keep each other informed of ongoing business issues; an agency should always do its best to cultivate an environment which nurtures open communication and creativity."

Officially opening for business on September 5, Sire Advertising looks forward to working with an exciting mix of clients both new and old. "We've been pretty fortunate in that we've already managed to establish a substantial client list, and we haven't even really opened our doors yet," says Felty. "Some are people Derek and I have worked for in the past, while others have come on board within the last few weeks. A lot of people in the area already know what kind of work we're capable of, and we plan to keep on delivering a high-quality product while making the most of our clients' money. That's really all we can ask of ourselves."