August 15, 2003

A clear direction for the Center for Skin Health

Lewisburg—One of Central Pennsylvania's leading authorities on skin care, the Lewisburg-based Center for Skin Health has, in a relatively short period of time, earned a client roster made up of patients from throughout the Mid-Atlantic. Having built its growing customer base primarily through word of mouth, and prepared to further expand its audience, the Center found itself in mid-2003 ready for a full-blown identity package and promotional campaign.

After becoming familiar with the Center for Skin Health's holistic approach to skin care, Sire Advertising began work on the creation of a logo which would succinctly represent the Center's commitment to its patients' health, confidence, and overall well-being. Tone and color choice were imperative, as a color scheme needed to be established that promoted the possibility of rejuvenating one's self through proper care and product use. After establishing an effective logo direction, Sire presented the Center with a number of appropriate options, one of which was chosen as the centerpiece of the Center's new marketing strategy.

Once the new Center for Skin Health logo was finalized, Sire began work on what had been determined by the Center to be its most immediate need—the development of a quarterly Center for Skin Health newsletter. With creative options wide open, Sire decided on a magazine-style approach to what has become the Center's main promotional avenue at this juncture—the aptly titled Clearly You.

Launched in late July, Clearly You contains articles on up-to-the-moment skin care issues, details on the industry's newest products, and helpful hints on what can be done to keep skin healthy and youthful-looking. In addition, Clearly You has proven to be an effective vehicle for money-saving coupons which correspond to featured products. Each seasonal issue will also include an article written by Center founder Dr. Ernest Normington.