June 26, 2008

Sire designs Steamables packaging

Enjoy delicious Steamables potatoes for
dinner tonight!

SELINSGROVE, Pa. – Sire Advertising was selected by Masser Potato Farms, of Sacramento, Pa., to design and market a series of product packages for the company’s new line of Blue Denim Steamables™ microwavable potatoes.

The Steamables brand packaging highlights the product’s healthy, fresh, and ease-of-use benefits. The initial product offering packaging for each type of potato—yellow, red, and russet—features its own unique color design to stand out on store shelves. A second phase of Steamables product offerings later this year will include white, sweet, and fingerling potatoes.

Microwavable potatoes are in demand because of their nutritional value and convenience. Steamables come pre-washed in their microwave-ready proprietary packaging. After cooking in the microwave for just eight minutes, the potatoes are ready to serve!

To coincide with the new product’s arrival on grocers’ shelves, Sire launched a Web site splash page, steamables.com, to provide additional product and company information. Sire also designed a sell sheet for Masser sales representatives to market Steamables to retail and food service partners.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 70 national and international design awards in just five years. For additional information, visit sireadvertising.com, or call (570) 743-3900.