May 28, 2003

Opening up a whole new world of opportunity

Selinsgrove—A chance for students of all ages to earn undergraduate credit in any number of disciplines or simply expand their academic horizons, the Office of Continuing Education at Susquehanna University offers a unique array of classes and programs designed for adults, high school students, and current undergrads. From established Associate Degree and Certificate Programs, to noncredit Susquehanna SPECTRUM classes, to multilevel Computer Training workshops, the Office of Continuing Education allows students from all walks of life to take advantage of one of America's top-ranked liberal arts colleges.

When devising a new Office of Continuing Education marketing strategy, Sire Advertising began by first analyzing what it was that makes the program so unique and, ultimately, so rewarding for the students who take part in it. By providing participants with the chance to earn a degree or academic certificate or gain new insight into a variety of academic topics, Susquehanna's Continuing Education programs can help students make professional gains, pursue new employment, or achieve a more complete understanding of the world around them—in short, "Open Up a Whole New World of Opportunity," the theme chosen for the Office of Continuing Education's fall 2003 promotional campaign.

A multimedia effort which will include newspaper and radio advertising, a new course bulletin based on the Office of Continuing Education's Evening Program, and a revamped Office of Continuing Education Web site, Sire's partnership with the Susquehanna University Office of Continuing Education is one which will serve to create new program awareness, increase year-round interest in course offerings, and also lead people to other areas of the university. Phase one of the project, a full-color newspaper insert, is slated for distribution in early June; as of this writing, work has also begun on the Evening Program course catalog and the Office of Continuing Education Web site.