March 7, 2008

Summer Seals Day Camp makes a splash with new branding campaign

Summer Seals Day Camp program is
held each year to help intermediate
aged children with their reading and
mathematics skills

 

SELINSGROVE, Pa. – Sire Advertising developed a logo/identity and collateral materials to brand the Summer Seals Day Camp program that is held each year to help intermediate aged children improve their reading and mathematics skills.

Sire established the program’s brand identity with the creation of a mascot of a youthful seal to engender a positive influence on children. The logo also reflects the camp’s fun and interactive learning environment.

An eight-panel, full-color brochure is the program’s primary communications piece. The brochure was positioned to educate and inform parents about the important elements of the education. Although the Summer Seals Day Camp was established to improve reading and mathematics skills, most of the children indicated how much fun they had while improving their skills.

Sire also designed a two-color stationery suite, including business cards, letterhead, and envelopes, so that program directors can present a professional image with all of their communications correspondence.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 60 national and international design awards in just five years. For additional information, call (570) 743-3900.