March 6, 2003

Sire expands SVCC awareness

Selinsgrove—Known for outstanding golf, exquisite cuisine, and unparalleled hospitality, the Susquehanna Valley Country Club also offers an exceptional assortment of wedding reception packages, a service the Club has offered for decades but promoted mainly through word of mouth. To draw attention to the Club's reception capabilities and expand awareness of its long list of amenities, Sire Advertising began work on a print and broadcast campaign in early 2003 designed to establish the Club as the Valley's first choice for indoor and outdoor wedding receptions.

An elegant advertising effort built around "Your unforgettable day deserves an unforgettable evening," Sire's Club campaign was met with extremely favorable results following its launch in mid-February. According to Club management, a renewed interest in receptions was noticed almost immediately after initial ads were put into rotation, and the Club has already filled a number of new reception dates for 2003. Additional reception marketing slated for 2003 includes a tri-fold brochure designed for display within the Club as well as use as a direct-mail piece.