Sire produced an inspirational
video that serves as an effective
marketing tool for Susquehanna Valley Prosthetics & Orthotics.
SHAMOKIN DAM, Pa. – A testimonial can serve as a powerful referral
source for a business. In no other industry does this hold truer than in the
healthcare field. When Sire Advertising partnered with Susquehanna Valley Prosthetics & Orthotics
(SVPO) to produce a tactical video about the firm’s range of capabilities
and services, real patients who were invited to tell their inspiring stories
validated SVPO’s compassion and level of expertise.
Under Sire’s direction, patients shared heartwarming accounts
in their own words on-camera, reflecting on their personal goals, the quality
care they received from SVPO, and how their lives improved with the use of a
custom prosthetic or orthotic device. Beautiful footage captured these individuals
leading active and fulfilling lives using the devices that were developed for
them by SVPO’s team of professionals.
The video serves as a strategic marketing tool for SVPO representatives who
are educating physicians about the firm’s services as well as an introduction
to new patients who are considering a prosthetic or orthotic device. Through
the use of site and sound, the video effectively illustrates SVPO’s passion
and dedication to helping patients and their families.
The DVD was packaged in a jewel case and shrink-wrapped for distribution,
with artwork developed by Sire’s creative team. The packaging, which incorporated
the firm’s brand identity, features photography and pull quotes from the
patient testimonials.
Sire Advertising specializes in results-driven marketing communications programs
for national and regional companies. Sire’s strategic approach to marketing
integrates traditional, Web, and new media solutions. The agency has won more
than 90 national and international design awards in nearly seven years. For additional
information, please contact info@sireadvertising.com or
call (570) 743-3900.
