January 28, 2005

Sire strengthens USV image

Middleburg, PA—To establish an identity, which would make an immediate impact on its key target markets, Sire Advertising began working with USV last March on the development of a number of marketing promotions which work together to creatively convey the company's level of professionalism and expertise.

A market leader in the manufacturing of stone veneer, USV products have been widely successful and are currently distributed in nine states nationwide. USV has relationships with a variety of homebuilders including Toll Brothers Homes and Ryan Homes along with large retail stores like Lowe’s.

Sire recommended beginning with the initiation of professional product photography. Sire’s relationship with USV then extended to include the development of a comprehensive product brochure designed to be used as a key sales tool by the company’s widespread distribution network. Featuring the entire collection of stone and brick varieties and colors along with accessory options, the brochure has been well received by the company’s sales team and distributors and has been a vital tool in promoting USV’s product offerings.

Sire also developed a USV flash presentation to be used by the company’s sales force as electronic business cards. In addition to the creation of the flash presentation, Sire also coordinated and selected music and voice talent to be used in conjunction with the visual display. The presentation included a dynamic arrangement of stone veneer options and a variety of home images in which the stones were used.

To incorporate this professional, refined image with other promotional material, Sire also developed the new USV Web site, www.unitedstoneveneer.com. Designed to complement the product brochure and other marketing components, the site features a comprehensive product gallery, company information, news articles, and a contact request form to allow users to easily get in touch with a sales representative.

Sire also completed a number of other advertising and promotional items for USV including an installation manual and embroidered hats. Currently underway is the design of USV trade show display and a company newsletter.