November 4, 2005

Vehicle graphics tap unique audience

Wilson Ross, antique boutique based in Lewisburg with nationwide antique acquisition and distribution capabilities

MePush Technology Solutions, a Lewisburg-based 24-hour on-site technology service company

Selinsgrove—In the marketing world, we’re always looking for new ways to grab the attention of our audience—and do it cost effectively. Over the past year, Sire Advertising has encouraged our clients to take advantage of the hard-to-reach audience that’s constantly on the move with vehicle graphics.

“There are a lot of methods to ‘spread the word,’ and some work better for certain industries,” said Shawn Felty President of Sire Advertising. “Vehicle graphics are unique because they reach everyone on the road, even consumers who don’t pick up the newspaper every day.”

People who have heavy commutes are both hard to reach and an excellent portion of any target audience in terms of consumption and income. A recent Outdoor Advertising Association of America study revealed that 35% of heavy commuters come from households earning $75,000 and up.

Sire offers both vinyl graphics for permanent coverage and magnetic signage that can be removed and reapplied as necessary. To allow the client to see what the signage will look like on the vehicle prior to application, Sire has developed a proofing system that shows the client precisely how the graphics will appear on the specific company vehicle.

“Our prototypes have been extremely helpful, allowing clients to make decisions regarding placement and design,” Felty said. “We’re happy to offer this additional value.”

Most recently, Sire developed graphics for MePush Technology Solutions of Lewisburg. Since MePush is constantly on the move, offering their clients 24-hour on-site technology services, vehicle graphics were a worthwhile solution that helps build brand awareness.

Also a great candidate for graphics on the go, Wilson Ross, a Lewisburg-based antique shop, has benefited from widespread exposure generated from their vehicle graphics. Like MePush, the Wilson Ross vans are becoming quite familiar in the Susquehanna Valley and beyond.

For those of you who are already on the move, why not take your company message along for the ride? Call Sire Advertising today at (570) 743-3900 to learn how your business can benefit from vehicle graphics!