March 10, 2006
New walltalkers® site launched.
Designed to peak the interest of the nation’s leading architects, designers, and specifiers, the new walltalkers® commercial dry erase wallcovering site was posted live early this month by Sire Advertising!
The freshly redesigned site complements existing marketing material and expands upon the product information previously included in the old site, giving users access to walltalkers’ full array of features and benefits. Installers and specifiers can also conveniently download installation instructions, specification sheets, and other technical information through this new resource.
Having all of this content available online is a cost effective solution and allows the sales team to immediately interact with the customer. Traditional sales binders are distributed, but a number of walltalkers clients are looking to the new site for immediate product information. Also incorporated in the site is a zip code finder that allows users to submit their zip codes to locate a dealer in their service area. Thus far, walltalkers distributors have expressed the increased value of having such a resourceful site.
In addition to the site launch, Sire has initiated an e-mail newsletter, Muncy Times, geared toward the walltalkers sales force. Designed to complement the Web site, Muncy Times is distributed monthly to keep the sales team in tune with current market trends. The newsletter is also an ideal outlet to feature dealer success stories and new product promotions.
The new site represents the completion of the first stage of the strategic Web site plan. Updates to continually enhance the customer experience are planed for the coming months. Sire will strive to position walltalkers as the brand of choice in the presentation dry erase market.
To learn how Sire Advertising can create a Web presence designed to complement your business model, e-mail us today or call (570) 743-3900.
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