March 5, 2010

Warner site enhances the search experience

Sire partnered with RJF International to develop the
new Warner Wallcoverings Web site, which features
enhanced product search functionality.

FAIRLAWN, Ohio – The new Warner Wallcoverings Web site has redefined the way customers search for the perfect wallcovering. When you explore the advanced search capabilities on www.warnerwalls.com, it’s hard to imagine the technology-deprived days in which a search meant flipping through hundreds of pages of cumbersome swatch books!

Sire Advertising partnered with RJF International to develop a user-friendly, search-based Web site to feature the organization’s breadth of wallcovering choices. From day one to site launch, the team at Sire extended their creative and programming expertise to implement this value-added tool from conception through completion!

With an earthtone color scheme and fresh design appeal, the site features standard and enhanced product search functionality as well as a Find a Retailer lookup tool, which allows prospective clients to locate retailers in close proximity to their zip code, and a wallpaper calculator. These tools combine to offer multiple ways for customers to quickly and intuitively locate and view swatch selections.

In addition to the robust front-end search and display capabilities, this database-driven site also incorporates a back-end content-management tool, which allows RJF to add, edit, and delete swatch information.

Sire Advertising specializes in results-driven marketing communications programs for regional and national clients. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 90 national awards of distinction in just seven years. For more information, please contact info@sireadvertising.com or call (570) 743-3900.