October 30, 2009

Web strategy and design boost sales

The launch of the new KoroGraphics
Web site developed by Sire made an
immediate impact on sales for the
company’s digital wallcoverings.

FAIRLAWN, Ohio – At KoroGraphics, the sales and marketing department reported an increase in the number of prospective clients the company’s new Web site, korographics.com, generated immediately following its enthusiastic launch, supporting the site’s role as a powerful 24-hour online sales tool.

Designed to serve as a comprehensive resource for the company’s target audiences, namely artists, architects, and production specialists, the new Web site provides a plethora of information for anyone who desires to incorporate creative digital media wallcoverings into their building and renovation projects.

Sire’s creative direction highlighted KoroGraphics’ stylish product offerings throughout the site. A slide show was developed for visitors to view available textures and product details, while a photo gallery showcases several high-profile installations using the company’s digital wallcoverings by noted architects and artists.

Strategically, the site is also a helpful idea generator for existing and prospective clients. Featuring sections that detail the products’ versatile applications to the diverse markets in which they can be utilized, the site effectively illustrates KoroGraphics’ range of commercial and residential applications.

For visitors seeking technical information about KoroGraphics products, Sire developed a database-driven media profiles section to provide clients with the specifications needed for optimal printing and production, as well as designed a series of downloadable documents. These topics and many others can also be conveniently researched and accessed in the Frequently Asked Questions (FAQ) section.

To assist KoroGraphics sales representatives with developing a database of prospects, Sire developed a contact form that will allow the company to collect information for sales lead generation and future marketing campaigns.

KoroGraphics Digital Wallcoverings are manufactured by RJF International and are well-known throughout architectural and contract interior design firms the world over for color, design, texture and quality for more than 50 years.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 90 national and international design awards in seven years.

For additional information, please contact info@sireadvertising.com or call (570) 743-3900.