October 21, 2005

Sire creates identity for Lewisburg’s new antique haven

Lewisburg—Sire Advertising partnered with Wilson Ross, of downtown Lewisburg, PA, to launch an identity development and awareness campaign for the recently established retail shop.

More than just an antique store, Wilson Ross offers an eclectic inventory of hard-to-find collectables and items for the home. Through a strategic branding campaign, Sire was able to encapsulate the tradition, authenticity, and emotional tie associated with antiques in the creation of the new Wilson Ross logo. Sire also incorporated this new identity in Wilson Ross’s stationery.

In keeping with the same nostalgic and sophisticated aura, Sire developed a number of Wilson Ross radio spots, which were aired during peak periods, holidays, and Bucknell sporting events.

To introduce Wilson Ross while capturing and retaining the newly founded image, Sire selected Glenn Wilson (a national voice talent and owner of Wilson Ross) to act as the spokesperson. The unique texture of his voice lends memorable character to the Wilson Ross name and has generated an increase in walk-in traffic.

In an effort to reach out to antique goers across the region, Sire also developed a single panel brochure to be placed in key visitor locations in the Valley and beyond. The brochure cross-promotes Wilson Ross’s second location in Roller Mills, also in Lewisburg, and the organization’s participation in various antique shows throughout the region and the Hamptons.

Vehicle graphics were also key to the Wilson Ross marketing strategy. Because staff is constantly on the move, making deliveries and restocking inventory, vehicle graphics were an excellent way to cost-effectively promote the brand and company name.