Albright Care Services
After discussing a new image campaign with Albright Care Services, Sire Advertising set out to establish the company’s RiverWoods and Normandie Ridge senior living complexes as closed communities which provide security and comfort as well as the opportunity to lead a productive, exciting life. Focused on resources which offer unique resident activities, Sire's resulting campaign is one which has been well-received by members of the Albright Care organization; current RiverWoods and Normandie Ridge residents; and, most importantly, prospective residents. Each ad series also included reference to an introductory cash-back offer. |