Susquehanna Valley Basketball Camp

One of Central Pennsylvania's most popular summer basketball programs, Susquehanna Valley Basketball Camp each year attracts the Mid-Atlantic's most talented junior players to the beautiful campus of Susquehanna University. As of 2002, however, the camp's marketing materials had been virtually unchanged since the early '80s. A complete image revamp was long overdue. Starting with a new logo design, Sire Advertising then created a full-color SVBC brochure which replaced an outdated tri-fold the camp had used in previous years. Additional promotional components include an SVBC print campaign, camp t-shirts, and an SVBC Web site.