Sterman Masser™ Potato Farms
An eighth-generation company distributing over 70,000,000 pounds
of potatoes a year, Sterman Masser™ Potato Farms meets the
demands of a vast vendor network by combining decades of experience
with cutting-edge technology. To create a corporate image which
matched Masser’s superior product and help reach previously
untapped audiences, Sire Advertising created a new Masser logo in
late 2002, followed by a corporate stationery package and Web site.
From there, Masser called upon Sire to revamp its entire packaging
line, an ongoing project which has resulted in a striking new look
for one of America’s top potato growers.
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