Sterman Masser™ Potato Farms

An eighth-generation company distributing over 70,000,000 pounds of potatoes a year, Sterman Masser™ Potato Farms meets the demands of a vast vendor network by combining decades of experience with cutting-edge technology. To create a corporate image which matched Masser’s superior product and help reach previously untapped audiences, Sire Advertising created a new Masser logo in late 2002, followed by a corporate stationery package and Web site. From there, Masser called upon Sire to revamp its entire packaging line, an ongoing project which has resulted in a striking new look for one of America’s top potato growers.