Shamokin Area Community Hospital

In an effort to revitalize hospital awareness and bring attention to a number of key departments, Sire Advertising began its 2003 Shamokin Area Community Hospital campaign with a series of newspaper ads revolving around a new theme—“It’s Nice to Know the Choice is Yours”—and a new approach to regional healthcare marketing. By focusing on departments within the hospital of particular interest to local community members rather than presenting the hospital as an outlet for one’s entire spectrum of healthcare needs, Sire was able to showcase the hospital’s main areas of expertise in a uniquely favorable light. From there, print ads were joined by a coinciding broadcast campaign and a new billboard package.