Susquehanna University Office of Continuing Education
When devising a new Susquehanna University Office of Continuing Education marketing campaign, Sire Advertising began by analyzing what it was that makes this program so rewarding for the students who take part in it. By providing participants with the chance to earn a degree or academic certificate or simply gain new insight into a variety of topics, Susquehanna’s Continuing Education programs can help students make professional gains, pursue new employment, or achieve a more complete understanding of the world around them—in short, “Open Up a Whole New World of Opportunity.” Designed to create new program awareness and increase year-round interest in course offerings, 2003 campaign components included newspaper and radio advertising, a new course bulletin based on the Office of Continuing Education’s Evening Program, and a revamped Office of Continuing Education Web site.