Twentieth Century Fox International

Sire Advertising kicked off its creative partnership with Fox in early 2004 with a promotional ad for the television series Roswell to be released on DVD. A full-color half-page ad developed for use in newspapers and magazines across the world, Sire’s Roswell piece was designed to be translated into several languages. Following the Roswell piece, Sire created a similar ad to promote the release of the box office hit Man on Fire, featuring Academy Award winner Denzel Washington. Sire also completed a series of copywriting assignments to promote upcoming releases of movies and television series released on DVD. Sire’s work has included feature stories, quizzes, and public relations materials for The Simple Life with Paris Hilton and Nichole Richie, groundbreaking series 24, Broken Lizard’s Club Dread, critically-acclaimed In America, sexy thriller Girl Next Door, and kid’s action movie Catch That Kid.