Shamokin Area Community Hospital
To promote Shamokin Area Community Hospital as the “right choice,” Sire Advertising developed a six-ad series, one for every area of concentration. Adding a personal touch, each ad conveys a first-hand account of medical success. The experience of one area resident is captured in testimonial format and reflects the ways in which that patient benefited from choosing Shamokin Hospital. Images of the patient interacting with Hospital employees were also incorporated into the series. Radio spots, billboards, and direct mail, based on this concept, were also developed as part of a year-long campaign.
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