VNA (Visiting Nurse Association)

For more than ninety years, the VNA (Visiting Nurse Association) has been providing central Pennsylvania with a complete package of needs-based homecare services. To re-introduce community members to VNA’s complete home-health package, Sire initiated and developed a three-design series direct mail postcard to be sent to physicians in each of VNA’s three Pennsylvania locations in Shamokin, State College and Lock Haven. Focusing on VNA’s nine county coverage area and years of service, the postcards highlighted VNA’s services and around-the-clock commitment to care. Similar to the postcards, ads were also developed to reinforce VNA awareness within the Association’s coverage area. In addition to direct mail and print advertising, Sire also provides VNA with corporate promotional items including custom travel mugs and balloons. The yearlong strategy includes billboard design, radio script development and production, and a new three-ad series.