Brodart Company

Sire Advertising has extended its longstanding relationship with Brodart Contract Library Furniture as the Sire team completed a number of new product sheets, installation sheets, trade show material, and the company's Web site during 2005.

The Web site included a custom application that allows Brodart dealers to specify projects online. With the help of this new software, Brodart dealers and architects can now design fully detailed furniture layouts based on client needs, determine the exact quantities needed for specific facility layouts, devise efficient shipping schedules on a per-project basis, and access up-to-the-minute project status reports.

In addition to offering marketing and strategic brand positioning, Sire works closely with Brodart to help them build market share. Recently Sire designed a new custom trade show booth to launch the new Epoch line in Chicago.