Albright Care Services

In an ongoing partnership with Albright Care Services, a continuing senior care provider, Sire Advertising expanded the relationship with the completion of several projects in 2006. These projects included the Albright Today newsletter, a flash presentation, and the Albright Web site. In 2006, Sire took Albright Today from a two-color tabloid format to the updated four-color magazine format pictured here. The newsletter provides a great avenue to document news and events while keeping residents, their friends and family, and staff members connected. Sire also created a flash presentation to promote RiverWoods Senior Living Community in Lewisburg, PA. The presentation was displayed at The Country Cupboard in Lewisburg, a highly trafficked establishment catering to senior patrons.

Developing and maintaining a user-friendly Web presence was also a major goal this year. Sire came through with a Web solution that offered a variety of features for Albright and its residents and prospectives. The new site was created to allow Albright personnel to update the entire site from the convenience of their office. Also part of the new www.albrightcare.org was the inclusion of PayPal, which allowed users to donate to Albright online. Visually, the site created a homepage for Albright as a whole, but also created secondary homepages for its communities in Lewisburg and York, PA.