Allison Crane & Rigging

One of Central Pennsylvania’s most recognized names in the heavy transport business, Allison Crane & Rigging recently partnered with Sire Advertising for a strategic campaign aimed to facilitate continued growth and solidify Allison’s identity. The main part of the 2006 program was the new www.allisoncrane.com. In addition to content updates, additional features were added to make the site a more versatile selling tool for the organization. Along with the development of the new site, Sire also created an Allison postcard designed to promote the organization’s various areas of specialties. Echoing the design scheme of the site, the postcards were used as part of a direct mail campaign and are mailed to perspectives in an effort to drive traffic to the site. Sire began working with Allison Crane in 2003. These projects mark the latest efforts in a history of projects designed to increase company awareness and boost the return on investment.