Brodart Books & Automation

Sire Advertising was pleased to kickoff our relationship with Brodart Books & Automation with
the development of the Compleat Book-Serv® (CBS) campaign. Collateral material designed to promote CBS, one the organization’s most popular offerings, was an important part of Brodart’s 2006 marketing strategy. Sire developed a full-scale brochure that included a mini flash video on a CD, which was affixed to the brochure. The CD featured comments from Brodart’s key personnel along with CBS clients who attested to Brodart’s excellence in customized cataloging and shelf-ready processing. Also complementing the brochure-CD combination were single sheets, each promoting a unique feature of the program. In addition to the items pictured here, Sire also designed two ads promoting CBS that were featured in Library Journal, one of the industry’s most popular publications.