Brodart Furniture

Sire Advertising continues to maintain a successful relationship with Brodart Company, one of the nation’s leading manufacturers of contract library furniture. Most likely, one of the most outstanding highlights of 2006 was the monumental release of Brodart’s new Epoch Collection. Modern design elements paired with Brodart’s reputation for quality construction combine to create one of the organization’s most successful Collections. To promote this release, Sire developed the Epoch brochure, which received national and international awards from Graphic Design: USA Magazine and the Summit Awards Organization. This brochure will also be published in the 2007 edition of American Corporate Identity. To maintain the momentum this Collection has spurred, a follow-up brochure was also designed to offer additional design ideas.

Also developed in 2006 was Brodart’s Sketchbook. Designed similar to an actual sketchbook, the piece was created as a canvas for architects and designers to sketch their most imaginative furniture ideas. Creative alternative furniture concepts are interspersed with blank sketch pages to create a brochure with a twist.

Sire also redesigned Brodart’s new three-ring binder to maintain consistency with the company’s newly designed marketing material. The presentation binder houses all of the organization’s sell sheets, product catalogs, and specifications.