Butler Manufacturing Company
As the world’s leading producer of steel building systems, Butler Manufacturing Company offers a variety of services through independent Butler builders around the globe. Thus, marketing material that’s consistent across the builder network is key to promoting the Butler name. Sire has taken an important role in concepting and developing various projects with this goal in mind. One of these projects was a direct mail piece designed to promote an informative seminar hosted by a Butler Builder. The piece maintained the Butler identity while co-promoting Claris Construction, the builder. Sire also developed various presentation materials including vinyl banners and booth displays for tradeshows and job fairs.