Kip Flock Professional Life Coach

Sire Advertising partnered with Kip Flock, professional life coach, in 2006 for a complete identity development campaign. At the heart of the campaign was the development of Kip’s new logo. Conceptually, the identity was a visual representation of elation—the uplifting feeling Kip’s clients experience as a result of achieving balance and harmony in life. The logo received an accolade for outstanding design and is slated to be published in the 2007 edition of American Corporate Identity.

Following the identity design was the development of two corporate brochures, one to promote Kip’s professional life coaching services and one to promote the personal life coaching services. The brochure development appropriately followed a curvilinear, free flowing design scheme. In addition to the brochures, Sire designed Kip’s stationery package, which included business cards, letterhead, and standard envelopes. The new stationery was key to achieving an increased level of professionalism through Kip’s business correspondence. Sire also developed a Web and e-commerce strategy that would allow Kip to market his various services across the nation. Through the site, users are able to purchase products including DVDs and signup for Kip’s upcoming seminars via PayPal®. Because many of Kip’s services are not restricted to clients within the area, the Web was an ideal outlet to promote Kip’s areas of expertise on a widespread basis.