Korogard Wall Protection Systems

Sire Advertising has worked with Korogard Wall Protection Systems in nearly every agency capacity since our inception in 2002. Although a variety of Korogard’s marketing efforts are ongoing, Sire’s approach to the company’s 2006 strategy incorporated several new ways to promote the Korogard brand and strengthen the dealer network.

To keep the product line fresh and appealing, Sire redesigned the 2006 dealer brochure. In addition to the design update, Sire arranged the brochure to give optimal attention to popular products and new designs. In an effort to create an open line of communication with Korogard’s dealer network, Sire developed a dealer e-newsletter that features success stories, tips of the trade, and sales advice. During 2006, Sire also partnered with Korogard for a re-branding effort designed to promote Traffic Series product line. Three products combine to create the Traffic Series, which created some confusion among the sales team who were trying to communicate the benefits of each. Thus, Sire developed a comprehensive brochure, which clearly reflected the various products and their strengths. Echoing the brochure design, a folder to house the collateral material along with product samples was also developed.