Susquehanna Valley Basketball Camp

One of Central Pennsylvania's most popular summer basketball programs, Susquehanna Valley Basketball Camp attracts a group of the Mid-Atlantic's most talented junior players to the beautiful campus of Susquehanna University in Selinsgrove, PA. Sire Advertising first partnered with SVBC in 2002 for a new logo design. Since the beginning, Sire has helped to professionalize the collateral material. The 2006 campaign includes a fresh brochure design as well as a Web site redesign and a print campaign to promote the organization’s three weekend camps and the one-week team camp. In keeping with the camp’s logo color scheme, the new series incorporated orange with yellow and maroon accents and featured an array of photos of past campers in action. Other campaign components include stationery design and t-shirts.