Colonial Crest Townhomes & Apartments

Colonial Crest teamed with Sire Advertising to reintroduce the townhome community to Indiana University students and promote the renovated facility as new and improved.

To do this, Sire Advertising launched a campaign that began with the development of a new logo. To appeal to students, Sire took a clean, contemporary approach to the logo design. Created in the Indiana University burgundy, the logo is simple, unique, and easy to recognize.

After the logo, Sire introduced new collateral and the Web site, designed to work as a recruitment tool for Colonial Crest. Created simultaneously, these two pieces work together in conjunction with the Colonial Crest stationery, to create consistency and continuity within the facility’s marketing program. In the same vein as the logo, the brochure and site create a dynamic energy, both incorporating warm reddish hues of the burgundy color scheme and colliding line pattern.

Sire also developed a pair of tradeshow banners to assist Colonial Crest personnel as they sought new students at housing fairs and similar events. The banners carry the same design scheme established with previous marketing material.