Heister House Millworks

Sire Advertising partnered with Heister House Millworks to launch a comprehensive identity campaign aimed at creating a unified professional image for the company.

To begin the campaign, Sire updated an existing Heister House logo to create a consistent image that could be more easily associated with the company. The tagline, “A Fine Tradition in Wood”, accompanies the logo and marks Heister House’s long-term dedication to excellence.

Sire also designed a corporate brochure for the company, which was implemented as a comprehensive selling tool for builders, contractors, and interior designers. Furthermore, the brochure allows potential customers to successfully visualize the many products Heister House has to offer. The brochure features photographs of the outstanding work done by the company, which were taken at a series of professional photography sessions coordinated and directed by Sire.

In addition, Sire translated the Heister House identity online with the launch of the organization’s new Web site. The site allows visitors to browse the exceptional line of product offerings, as well as learn about the history and expertise of Heister House. In Phase II of the Web site, Sire plans on adding drawings and profiles so that visitors can view the incredible details that make up each Heister House product.