Korogard Wall Protection Systems

Since 2002, Sire Advertising has been working hand-in-hand with Korogard Wall Protection Systems. Assisting in all aspects of the marketing and advertising process, Sire has played an important role in everything from new product launches to the annual product catalog.

With the introduction of new products and expiration of old, Sire re-designed the 2007 dealer brochure to kick off the new selection of products. The revised cover includes an abstract floorplan juxtapositioned with a menu of Korogard’s system of products. On the interior, the layout prominently displays the most popular products including Bellagard, the new line of decorative wall finishings, and ETS environmentally friendly wall protection solutions.

Also part of Korogard’s 2007 marketing strategy, Sire re-designed the organization’s Web site to appeal to and meet the needs of architects and designers. A new section was added where this audience can easily download CAD drawings and product specifications. A fresh look, the new Web design ties into the 2007 dealer brochure and complements other marketing materials.

In keeping with the trend toward “green” building, Sire also developed two pieces to promote Korogard products, which allow building owners achieve Leadership in Energy and Environmental Design (LEED™) credits. A larger brochure featured an overview of Korogard’s commitment to the environment, while a smaller piece outlined specific products which adhere to these guidelines.