McNaughton ( A Division of Brodart Co.)

A sister company to Brodart Books & Automation, McNaughton Books offers lease plans for high-circulation material. Thanks to McNaughton, libraries can stock multiple copies of newly released books, audio tapes, and DVDs while they are popular and return them when the demand decreases.

At onset, Sire designed two brochures, one for public and a second for the academic market, to position McNaughton on the cutting edge of cataloging and processing solutions. To achieve this, Sire created a sophisticated design that was dynamic, yet clean and modern.

Sell sheets were implemented as a means for the McNaughton team to provide clients with specific information relevant to their library’s individual needs. The print ads solidified the McNaughton program, and were placed in popular industry publications including Library Journal and School Library Journal.

The promotional video highlighted the many reasons that make the McNaughton program so successful. Filming for the video was done at the Brodart factory in Williamsport, and included customer and staff testimonials from across the nation.