Natures Best Organic Feeds

Nature’s Best Organic Feeds teamed with Sire Advertising to launch a campaign that would appeal to organic farmers and spread the word about the benefits of organic vs. traditional feeds. The facts speak for themselves; however, the challenge was positioning Nature’s Best as the preferred and trusted source.

To kick off the campaign, Sire created the new Nature’s Best logo. Based on the original design, the new logo was created in various versions and file formats to ensure consistency across a variety of media.

A large part of the 2007 marketing strategy was the development of various brochures, each geared toward the particular animal the feed was formulated for. The entire brochure series was created with a consistent design to offer necessary continuity and brand reinforcement. Sire also re-designed the Nature’s Best corporate stationery to incorporate the new logo.

Attendance at national tradeshows has also played an important role in the Nature’s Best marketing strategy. Sire worked with the organization to establish consistency on this level as well. In order to incorporate the new look and feel of the revised logo and advertising material, Sire designed a series of banner displays for use at tradeshows. Providing an overview of the service offerings, the banners reinforced brand identity, which was initiated with the logo and carried throughout the brochures.