Brodart Furniture 2be! Table Series

Two thousand seven was an exciting year for Brodart Furniture and Sire Advertising alike. In addition to receiving recognition from a number of national award programs, Brodart and Sire Advertising teamed to promote the launch of Brodart’s newest collection, the 2be! Table Series. Unlike furniture lines before its time, the 2be! Series is based on a modular design to give libraries the freedom to create various table configurations with or without dividing panels.

The new line was first introduced at the 2007 NSSEA tradeshow in Chicago, where it received an overwhelming response among the dealers. In preparation for the event, Sire coordinated and directed product photography, which was incorporated into a teaser brochure to launch the series. Measuring 6” x 6”, the nontraditional brochure offered an overview of the line, essential product details, and more. Sire also designed a series of tradeshow banners to promote the new line as Brodart entered the 2007 show season, as well as a special carry bag that was handed out to show attendees.

As a follow up to the teaser brochure, Sire developed a full scale piece that featured all of the details of the new 2be! Table Series. In addition, Sire created a 2be! Web site splash page as part of the new product launch.