Pulse Fitness for Women

Sire Advertising was enlisted to create a new identity for Pulse Fitness following the gym’s change of ownership. First things first, Sire developed a new logo that was progressive in design and feminine in color, which would resonate with members of the women-only gym facility. The logo was prominently featured in a series of newspaper ads and on a new Web site splash page.

The splash page provides pertinent information, including a listing of the gym’s hours, services, classes, and contact information, as well as specialty products that are available for purchase on-site. A Google® calendar was also added to the site to list special events. In addition, to keep members in tune with happenings at the gym and to drive people to visit the site, Sire developed a series of cost-effective E-newsletters to position Pulse as a resource for nutritional and fitness information.

To promote the gym in the community, Sire designed a variety of apparel items for members to wear. Pulse benefited from the added exposure that came with members wearing custom imprinted t-shirts, long-sleeve jerseys, and sweatshirts in public.