Susquehanna University

Sire Advertising has long served Susquehanna University in a number of agency capacities. Sire has designed the Continuing Education collateral, Susquehanna Valley Basketball Camp brochures and Web site, Leadership Institute for Entrepreneurship (LIFE) brochure, and the Development Office’s direct mail campaign.

Sire also redesigned the Susquehanna Valley Basketball Camp Web site and brochure to market the organization’s three weekend camps and one-week team camp. In keeping with the camp’s logo color scheme, the new series incorporated orange with yellow and maroon accents and featured an array of photos of past campers in action.

In addition, Sire designed the LIFE brochure to promote this unique camp for future entrepreneurs. Created to appeal to high-school students considering a career in business, the LIFE brochure outlined program specifics and included student testimonials and application details.