B+Write Dry Erase Wallcovering

From product naming and logo design to collateral and splash page development, Sire Advertising played an active role in the product launch of B+Write Dry Erase Wallcovering, a McElhattan, Pennsylvania-based company. The B+Write name was established to draw a parallel between the new product and its parent company, Brodart Library Furniture, while indicating the wallcovering’s function as a writing surface. The product launch included a brochure outlining the four product offerings as well as a direct mail package, which featured product samples and accessories. Sire also designed a product splash page and incorporated the product tie-in within the Brodart Library Furniture Web site.