Braddy Investigative Group

Sire Advertising developed a new brand identity, collateral, and tradeshow strategy for the Denver, Colorado-based firm Braddy Investigative Group, Inc. The professionally designed marketing components helped position Braddy at a recent national tradeshow and build brand awareness.

Sire’s partnership with Braddy began with the development of the firm’s new identity featuring a fingerprint in the shape of an eye. The award-winning design effectively captures the essence of Braddy’s mission and was strategically positioned on all of the firm’s new marketing collaterals, including corporate stationery and brochure outlining Braddy’s comprehensive services. The brochure was developed to serve as a direct mail piece as well as a handout and referral tool for attorneys, insurance agents, and others.

For tradeshows, Sire designed the artwork for a lightweight, easy-to-assemble banner display, in addition to a portable counter and coordinating director’s chair. Through recommendations from Sire’s promotional products division, Braddy also selected a number of promotional items ranging from sticky notes to cell phone holders to magnetic clips to promote the firm.