Brodart Contract Furniture

Sire Advertising has been delivering fresh, innovative marketing solutions for Brodart Contract Furniture, a McElhatten, Pennsylvania-based company, since the agency opened its doors in 2002. With the introduction of B+Write Dry Erase Wallcovering and the continued success of Brodart Creative, the past year was a whirlwind of activity and excitement. In addition to these assignments, Sire re-designed Brodart’s Carver Chair, and Shelving brochures to promote popular choices that have been library favorites for the past decade. Sire also developed a three-ring sales binder, which houses all of the essential product sheets, warranty information, and specifications, including a new product sheet on the company's variety of custom end panels. A prominent Brodart red, the new binder design highlights attractive installation images while featuring the Brodart Company logo and www.brodartfurniture.com. Sire also continues to maintain Brodart’s online presence and coordinates the development and distribution of Brodart’s e-mail newsletter correspondence to the dealer network. An added feature of Sire’s e-mail distribution service, DataTrac, is the tool’s ability to track and measure readership activity. Sire provides Brodart with a detailed report following distribution to confirm deliverability data.