Korogard Wall Protection Systems

For more than six years, Korogard Wall Protection Systems, a Muncy, Pennsylvania-based company, has looked to Sire Advertising to plan and execute the breadth of the organization’s marketing strategy. One of Korogard’s essential marketing tools is the dealer brochure, which features the entire catalog of product offerings. In addition to concept and design, Sire also coordinated the product photography, which was utilized throughout the piece. Sire also developed a number of product description and installation instruction sheets, which are compiled in a sales binder and placed on the Web site in PDF format. In addition to the printed material, Sire maintains Korogard’s online presence, www.korogard.com, making regular updates to ensure the content remains fresh and up-to-date.

Sire also designs and distributes Korogard’s e-mail newsletter which allows the organization to communicate new product information and details to the national dealer base. Sire’s e-mail distribution system, DataTrac, allows the client to measure results through readership analytics.