Dr. John D. Rinehart DMD, PC.

One of the region’s foremost general and cosmetic dentists, Dr. Rinehart of Danville, Pennsylvania, teamed with Sire Advertising to kick off a branding campaign for his practice. Dr. Rinehart stands apart from other dentists in many ways. He treats his patients like family and this love for his profession is apparent in each patient relationship. He also has a passion for cutting-edge technology and a state-of-the-art facility that speaks to this commitment. Taking the personality of the doctor and his approach to dentistry into consideration, Sire developed a new logo for the practice. Its clean, sophisticated design personifies the practice and has proven to be an excellent branding icon for the practice. Sire also designed a stationery package for Dr. Rinehart featuring the new logo. The unique business card design was circular to complement the logo’s icon. In addition, Sire developed the organization’s new Web site, which serves as a valuable resource for existing and potential patients. A standard html site was developed as well as a corresponding Flash site, which provides a more dynamic presentation of material.